Why visibility feels hard and what to do about it
I hate social media. “I hate social media.” This is a conversation I hear often from coaches and entrepreneurs. Yet in the very next breath comes the question: “How do I get clients without it?” Many people find themselves caught in a push-and-pull relationship with visibility. They want to grow their business, expand their impact, and reach more people. At the same time, certain marketing activities feel exhausting, uncomfortable, or misaligned with their values. Recently, I had a powerful conversation with another coach at an ICF conference. Ironically, I first experienced her brilliance when she coached me. During our conversation, we explored a challenge that is surprisingly common among coaches and business owners. Let me ask you this: What if